How we create your video

How we create your video…

We create every one of our explainer and marketing videos from scratch, working closely alongside and consulting with you at each stage. Every image is drawn specifically to enhance the message delivered in the agreed script. Not a piece of clipart in sight!

Whether you are looking for a 15 second advertising video to a 15 minute training video, with or without music or a voiceover, the video will be carefully crafted to your needs.

The stages:

Stage 1 – The Script: We work with you, talking through and agreeing on a video script that sends the message you want delivered (if you already have a script or a clear idea, we just skip this stage). We even include a column alongside the script text with initial ideas for images to enhance the message.

Stage 2 – The Style: Having signed off the script, we send you examples of the sort of images that we think could work. These pass back and forth until you are absolutely happy that they put across the message and feel that you are looking for.

Stage 3 – The Mockup: We then get to work here at Sketchups creating a complete mockup video. This includes all the images that may well appear in the final video. If you have requested a voiceover, we create a draft and synchronise it to a scene by scene display of the draft images. This is compiled into a video that we send you in order that you get a feel for the final product. Depending on what you think, we then make all the changes required (script, images, narration etc.).

Stage 4 – Draft Video: Now we get down to business and digitise all the agreed images in order to turn them into the videoscribes (see on our Examples page. These images are syncronised to the voiceover and music as required and a draft of your explainer video is produced and uploaded to YouTube. We then send you a link so that you can check it and let us know of any changes required.

Stage 5 – Final Video: Having signed off the draft videoscribe, we then prepare several copies of your video in various HD formats uploaded to a shared Internet folder. You can then use these on your website, large-screen monitors at exhibitions or events, etc.

Simple as that! 🙂